The Life Fitness Story

For more than 45 years, Life Fitness has been dedicated to creating fitness solutions that benefit both facilities and exercisers. Our mission to keep people active started with the Lifecycle exercise bike and continues with the widest range of cardio, strength and group training products in the fitness industry.

Through the Decades

Fitness has changed drastically over the last few decades, and Life Fitness has evolved with it. Countless fads have come and gone, but Life Fitness has endured to encourage people to lead active lives.

A Culture of Movement

Our mission at Life Fitness is to develop the fitness solutions that get the world moving. And we feel that it’s extremely important to practice what we preach. The culture at Life Fitness revolves around what our products stand for—active and healthy living. Gym bags are as common as coffee mugs at our global headquarters outside of Chicago and at our nine other offices worldwide. Our product showrooms double as bustling employee gyms, and lively group workouts are an important part of the daily routine.

BH Fitness

BH Fitness is the leading specialist in sports equipment for home (Home Fitness) as well as professional use (Commercial Fitness). More than two decades in the market have enabled the company to develop a wide range of cardio machines, muscle toning and fitness equipment to meet the needs of gymnasiums, hotels and other professional establishments.

On this site there is a wide range of machines: treadmills, exercise bikes, folding bikes, muscle toning accessories, proffesional indoor cycling bikes, all of which are designed to improve the well-being and quality of life of athletes and users at all levels. Visit the Professional Fitness section if you are interested in sports equipment project or would like to explore the various projects that have already been completed for Spas, private gyms, sports centres, hotels, and others.

If you would like to start a home gym or have a piece of fitness equipment for exercising from the convenience and comfort of your own home, the Home Fitness section has traditional fitness equipment such as exercise bikes, rowing machines or treadmills, as well as proprietary products such as the Cardio Tower, which combines a treadmill and pull-up bar in one. And in the health and beauty section, the product range is complemented with cavitation devices, massage chairs, electro-stimulation and other elements that contribute to your well-being, health and fitness.

The best way to know everything we can about our fitness products is to use them every day. Helping people live healthier lives is what we do, and the devotion to that goal begins with our employees.


Hammer Strength has been building athletes for more than 25 years. Not just elite athletes, but those with the focus and determination to want to train like one.

It is rugged performance strength training equipment that takes what athletes dish out and helps exercisers get to where they strive to be. Hammer Strength moves the way the body is meant to move and rewards hard work with results. Results that elite athletes have been relying on for nearly three decades.


Neoflex™ REPtiles™ are made of exactly the same high quality materials as regular Neoflex™ Resilient Flooring. The durability, flexibility, safety, comfort, slip resistance and aesthetic appeal makes Neoflex™ REPtiles™ the true perfect solution for many commercial, architectural and recreational flooring applications. We all know that cutting rubber flooring to fit the shape of an area results in waste. When installing rubber rolls, around 12% is lost through wastage. By using Neoflex™ REPtiles™ wastage is reduced to around 4% – a significant reduction that also results in less time for installation. If you choose a surface pattern that is random enough, wastage could be further reduced to just 2%.

Neoflex™ REPtiles™ are easily handled and supplied in recyclable carton boxes. Furthermore, shipping modular rubber tiles is more economical than shipping rolls -with a lower chance of damage when shipped.

Areas of Application

Offices, health care facilities, educational facilities, retail, institutional facilities, washrooms, walkways, building lobbies, auditoria, corridors, stadia, cinemas, buses, trains, fitness gyms, aerobics, changing rooms.


For more info, please contact Primafit.Com


Commercial Support:

Patric : +62 81 848 0047 patric@primafit.co.id