PrimaFit Group

PrimaFit Group

We help people to “look better feel better live longer.”


We do this by helping people change lifestyles, by our leadership thinking big, and by leveraging our lines-of-business.

This is made possible by redefining fitness, by having high performance amazing employees that believe what we believe, by utilizing marketing to build a brand that makes customers search us out by growing through innovation, by achieving operational efficiency, and by being fiscally responsible. PrimaFit started in 1988 with an idea, and a vision – enjoyable fitness solutions for health appearance and longevity. Equipment that will engage and inspire you to do more, to push yourself further, to live better.

PrimaFit is Indonesia’s leading supplier of world class fitness equipment and services. Whether setting up a five-star commercial facility, or a small home gym, PrimaFit can design and equip a facility that best meets your needs.

Out of this vision PrimaFit brought the world’s finest brands of fitness equipment to Indonesia.

The group has done this successfully through the network of Retail stores, as a Commercial supplier of premium brands with major gym chains like Celebrity Fitness and 5 star hotels, educational efforts at PrimaFit Academy, Fitness Clubs (LifeSpa Fitness), Crossfit Senayan – the famous fitness brand from USA, and also a healthy food catering Prima Dapoer. PrimaFit offers sales of superior commercial fitness equipment and high quality home use fitness equipment, including comprehensive warranty programs. Within our range of equipment you will find everything you need to create a first-class fitness center or home gym.

“Looking Better, Feeling Better and Living Longer” is a journey we are happy to follow together with the customers and clients – through our clubs, shops, home workouts, group activities and general education on fitness certification, and nutrition advice.